scratch-offStudies have shown that the vast majority of trade show attendees have determined ahead of time which booths they want to visit during the show. To ensure you’re on that list, you must get their attention long before the show takes place.

Scratch-off cards sent out pre-show may be just the thing to entice your target audience to visit your booth during the show. A customized sign at your booth that promotes “Official Prize Center” or a similar phrase can serve to direct cardholders to your booth. The sign can display the prizes and winning numbers, and the excitement from the crowd and winners will naturally draw more visitors to your booth.

Remember, the most exciting scratch-off card and prize is useless if the recipient doesn’t know where to find you. Be sure to include all pertinent information needed to get them to your booth.

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